Hooandja – Redesign of Estonia’s Leading Crowdfunding Platform

Estonian Academy of Arts, 2024

Hooandja is Estonia’s largest crowdfunding platform, but its current website (Link) struggles with poor design choices.

My redesign enhances user experience, contrast, composition, and modern aesthetics. Inspired by leading platforms like Kickstarter and GoFundMe, it balances a positive yet professional look.

The improved user journey simplifies both project creation and funding, while colorful categories make discovering new projects easier.

Software used: Figma